אם יש חסידים יש דג מלוח
This says: "Im yesh Chassidim yesh dag maluach" or "If there's Chassidim there's herring". Some of the best Israeli herring I've found is sold in the Chassidic communities of Ramat Beit Shemesh, Bnei Brak and Jerusalem.
Today, we are posting a really nice matjes herring that I found in Kfar Saba. The shop is called Mercaz Hadagim v'haChamutzim. This was an absolutely first-rate matjes with firm, pink flesh, coated with scallions. Not overly salty and really quite tasty. Loved it!