"A kind word is no substitute for a piece of herring"
These words are attributed to Sholem Aleichem (March 2, 1859 — May 13, 1916), the pen name of Solomon Naumovich Rabinovich, one of the Yiddish-speaking world's greatest authors and playwrights . He was born into a Hasidic family in Pereyaslav and grew up in the nearby shtetl of Voronko.